Retargeting is a system of getting your deals in front of extremely targeted buyers.
No matter how good your website is at conversion,on average 98% of people who visit your website don’t take action,and when they leave your website,they most likely will not be back.
Retargeting ways we can track your website visitors and show our ads to them on websites that support advertising,including Facebook.
This form of advertising is among the highest converting,least expensive traffic sources ever as you are creating your own audiences as these people have visited your website already,so they are familiar with your service. It’s not like other kinds of advertising such as PPC or Facebook ads where you are showing your ads to people who have never seen your company and its products before.
Here’s how retargeting works:
You will need to sign up with among the retargeting platforms such as PerfectAudience.com. This platform provides you with tracking codes you can set up on your website. When someone sees your website a little package of code (called a cookie) will drop onto the website visitor so we can track them. You can also put this code on to your emails and specially created Facebook pages.
As soon as you have visitors prepared we can show them ads promoting extremely targeted deals based on the websites they originally checked out.
Within the retargeting platform you can set up groups these according to interests such as what product pages they have gone to on your website.
You can omit lists from seeing specific ads,for example if someone has already purchased your product you can ensure the individual doesn’t see the advertisement again for that product.
As long as you have an engaging offer and you have checked this and you understand it will transform,then this can become an extremely lucrative way to market.
Tracking pixels can be put on any website you own and inside emails you send. When an email is opened the individual who opens the e-mail gets ‘prepared’. This applies even when the e-mail is forwarded to another person and they open it and click a link within it. You understand these people are action takers as they have opened your e-mail and clicked your links,these are much more responsive leads and can be thought about to be extremely targeted.
As retargeting is still fairly brand-new,the costs of this type of extremely target advertising are still quite low and might be worth considering as part of your digital marketing plan.