Using online distributions methods to promote items is referred to as digital marketing. This approach is both time saving and cost effective. Digital marketing like - is done through items such as cellular phone, SMS, MMS, instantaneous messaging, sites, emails, banner advertisement and digital signboards.
Digital marketing involves some of the techniques of direct marketing and Online marketing. In digital marketing standard methods of promotions are executed digitally. It involves marketing in 2 types, pull and press.
Pull digital marketing requires the user to pull or draw out the material straight. The consumer needs to approach the advertising matter and see the matter by himself. Examples are sites, forums and web logs. All these require clicking on a URL in order to view the material. The material that is being displayed does not have to follow any standards. Effort is needed to only show the material on the site or online forum and there is no additional cost of sending out the information to the consumer, but the consumer needs to make the additional effort of reaching to the content.The consumer does not have to opt-in for such type of promo and one message is being seen by all and it can not be personalized. The consumers who see the material can not be traced, although the click through rate can be considered which give information about the variety of clicks the message received. This is be done by making it possible for the click though tracking during the project, which records the information.
Press digital marketing technologies requires the effort of both the marketer and the consumer. The marketer needs to press or send the material to the consumer and the consumer needs to make the effort of receiving it. This is a really efficient type of marketing and the investments definitely earn a big return as it develops brand name acknowledgment. SMS, MMS, emails, RSS podcasting are examples of push digital marketing. Considering that the material is sent to people, it can be personalized according to the designated recipient. Whether the message has been opened and seen by the consumer or erased it can be tracked and reported. Details related to the consumer such as name, geographical area could be traced. When sending this king of message, particular requirements need to be fulfilled as the SMS and emails sent are kept an eye on. If the marketer does not follow the rules and policies appropriately, there is a possibility of messages getting turned down and obstructed, before they reach the targeted audience and the message is considered to be spam. Larger consequences involve marketers getting blacklisted temporarily or perhaps completely. The number would be obstructed and they will not have the ability to send any messages at all. Messages sent to the RSS feeders require a mechanism with an application to reach, when sent by an e-mail marketing system.
Both types of digital marketing need to be utilized in consonance to achieve positive results. A smart marketer sends emails along with SMS and utilizes multiple channels to market his items. The type of messages being sent need to also be different from one another. They need to not only be text, but animations, audios and videos. There is a possibility of using pull and push message technologies in conjunction like the e-mail sent to a possible consumer can have a URL or a banner advertisement, which on clicking downloads information. If there is huge group of people to be reached via e-mail, Email provider can be hired who sends out loads of emails to the consumers on behalf of the marketer and they take measures so that the messages are ruled out as spam.
Much of the marketing is opt-in, federal laws, such as CAN SPAM Act, have actually been passed to safeguard the consumers from unethical marketers who would go to any level to promote their items or hackers or spammers who have a bad intent i.e. like hurting the computer system or setting up adware, spyware on people’s computer systems.